Tommy Hilfiger has hit the digital airwaves. The megabrand has just launched LOUD Radio, a seven days a week 24 hours a day online music station that's being managed by a team of professional programmers, DJs and on-air disc jockeys from the Goom Radio studios in France and the US.

LOUD Radio is part of the multi-million dollar online marketing push for the launch of Hilfiger's latest fragrence, Loud. The digital player will feature music by indie and new rock bands such as the Ting Tings, The Dead Weather, Artic Monkeys and other UK/US cross-overs.In addition to being streamed live on the web, LOUD radio will also be emitted on wave frequencies in 18 countries and 9 languages including French, English, German, Portuguese, Polish, Dutch and Chinese.

Best of all, online communities and fan bases will be able to share LOUD radio by embedding the player directly onto social networking sites.A truely ambitious project, Loud Radio will hit the stage live through the fall with a concert tour that includes Berlin, Madrid and Milan.